“If people like you, they will listen to you. If people trust you, they will do business with you” – Zig Ziglar
According to the Australian Bureau of Statistics, 60% of small businesses fail in the first 5 years. In a world of constant change and disruption, the pressure to adapt yet maintain a sense of your identity – your PERSONAL BRAND is the key to being resilient and thriving during these changing times. A strong sense of self builds clarity, confidence and connection which ultimately leads to high performance.
Your personal brand is the essence of you. It’s something that you live, breathe and is embodied in the entire customer experience – through out all the connections and touch points of the customer journey.
And in a world where it’s so noisy with competing businesses and products and services, it’s easy to get lost in the crowd. It’s about branding yourself before others brand you.
Feel Empowered and Inspired
to Make Your Mark in the
World and Reach Your
Full Potential…
Here are just some reasons why knowing and understanding your personal brand is crucial to your success:
> You Are More Easily Recognised
> Your Unique Story Attracts People To Want To Work With You
> You Stand Out From A Cluttered Market
> Provides Clarity To Your Customers And Clients As Well As A Foundation For Your Business
> Helps You Connect With Your Clients/Customers
> Gives Insight Into Your Values, Beliefs And Essence
> You Create Expectation Of Experience
> Provides A Solid Foundation For Your Team And Workplace
According to Forbes, Leaders often miss the mark when it comes to succinctly identifying who they are, what they stand for and how they help people and businesses grow. Historically, this question may have been reserved for interviewing processes, but today, more often than not, this ideal differentiates positions of influence, otherwise known as personal brands.
Branding includes a review of your brand assets and style guide – such as your logo, colour pallet and marketing collateral. Personal Branding is all about discovering and amplifying your uniqueness, the skills that you’ve accumulated over the years, your experiences, your thought leadership that adds value and credible insights to your industry – it’s everything that makes you, YOU.
Your brand should embody everything that you do and the essence and values of what you provide to your customers and clients. It’s about the entire customer experience – from first impressions with a logo, website, social media, events, blogs, videos, phone calls and face-to-face contact through to how you act, dress, think, talk and make people people feel.
My philosophy is to ‘Serve First.’ And it’s something that my client’s soon adopt if they haven’t already into their branding and business strategy. To be of service, to be humble and authentically you. Your brand is how customers perceive you, so if you are in service to others and genuinely seeking to guide and assist – you are already a head of the rest.
So how do we take our Personal Brand to the next level to ‘make our mark’ and stand out from the rest?
To get the thought process started, I’d like you to consider the following:
- Your core values, strengths and total skill sets
- What you like, and where you’d like to go
- Obstacles you have overcome
- Your passion and inspirations
- How you are different
- How do you look?
- How do you think? Is it at a though leadership level?
- How do you speak?
- How do you act?
- How do you make people feel?
Once you’ve gained some clarity around answering the above 10 questions, you will begin to see how your Personal Brand can evolve and how you can strengthen it.
If you need assistance with your personal brand – whether its strategy, assessment, re-branding or the creation of visual elements I would love to assist you.
I look forward to hearing your thoughts on Personal Branding and how it has helped you.
