We’re passionate about helping you leverage your uniqueness, Elevate Your Brand, and leave a legacy on those you exist to serve. Through our professional and personal brand coaching, you can create a brand packed with mindful marketing, bold branding and energy elevation that knocks the socks off your competitors (all while remaining unapologetically you!)
Discover more about who we are, and how we can help you achieve all this…
& Multi-Award Winning Brand SpecialistI’ve spent 16+ years creating some of Australia’s most recognised brands through strategic marketing, branding and personal energy management. Today, I work closely with women in business, emerging leaders and entrepreneurs to elevate their personal brands, clarify their message and mission, and attract more of their ideal clients.
As a Reiki Master, Neuro-Linguistic Programming Practitioner
(NLP) and Certified Life Coach, I’m not your average marketer or branding coach! Beyond creating a beautiful brand, I want to help you extract your unique energy and essence, and build a connected brand that feels authentic to you.
In a fast-paced and noisy world, your brand and business is forced to compete against so many other people, services and products. Standing out from the crowd isn’t an option, it’s a necessity! But figuring out how can be a challenge. As a personal brand, business owner or even both, you wear so many hats – from accounting, to human resources, to customer service, to operations and more. Your brand and business can be all-encompassing, as burnout creeps in, and your sense of identity and uniqueness disappears.
This impacts your branding and marketing, because you don’t have clarity as to what makes your brand and business unique. But it also impacts you as the beating heart and soul of your vision, as you can’t become the best version of yourself. It’s no wonder more than 60 percent of small businesses close down within 3 years… But, this doesn’t have to be you.
And to do that, you need a strong Brand Story that captures the essence and the value you bring to your clients. Through my programs, services and coaching, I can help you develop your Brand Story, so you can build connections and trust in your market. Finally, you can raise your vision, vibration and voice to create impact, and make a mark in the world. You can conquer your goals, and rock your business, career and life!
I’ve always known that helping people was at the core of what I wanted to do. I thought that meant going into Medicine, but when science wasn’t my strong suit, I had to find a different path! When a friend suggested I look into Marketing and Human Resources, it’s like it clicked deep in my gut. I knew marketing has the power to make or break a person and a brand – it’s just how you use it that matters most. I graduated with a Bachelor of Commerce BCOM (Marketing, HRM & OHS) with top marks and honors at university. People first, profit second… This was my passion.
Ready and raring to take on the world, I spent years in the corporate scenes, working with leading ASX listed corporations. Recognised brands like Golden Circle, Tony Ferguson Weight loss, Super Cheap Auto, BCF, Ray’s Outdoors, created Supergifts, Goldcross Cycles, Tourism & Events Queensland
and more. I launched an IT company onto the world stage in the US with succes which compelled me to start my own consultancy called Spoton Marketing & Communications doing strategy and branding freelance work for SMEs across Australia.
While my professional life boomed, later that same year, my personal life took some traumatic hits. After losing my entire home and contents in the catastrophic Brisbane floods, I learnt that if you don’t listen to your intuition and have the confidence to use your voice, you truly can lose everything. It’s what led me to value the importance of personal branding, values in the workplace and staying congruent to who you are always. It was also the year my dear friend was diagnosed with Stage 4 ovarian cancer. Helping care for her and witnessing her journey helped me realise that it often takes monumental moments in our lives to drive us towards change. I vowed that I would start to live my own life with integrity and grace as much as possible…
In 2014, I learnt the juggle of becoming a working mother for the first time. A blessing… but a journey that pulls at your heartstrings in ways you can never imagine. This gave me insight into the need that women have in identity work, the importance of flexible work arrangements, and the difference it makes when you are empowered in business, career and life.
It was time to take a new direction, and start operating as a personal brand. I identified a glaring gap in the market for Mindful Marketing™, transparency, authenticity and trust – traits many marketers were not accustomed to! With a personal brand I knew the buck stopped with me: there’s no hiding behind layers of an organisation. I was also inspired by a harrowing life experience where I thought my husband had been shot and killed in the line of duty. This was a catalyst for me to be different, to do what I love, and to explore a way to incorporate my multi-passions and modalities into my work. Life truly is too short…
I was finally ready to acknowledge and utilise a superpower I’d kept on the back burner for my whole life. I’d cared for those close to me several times throughout my life from a very young age, and had developed skills in empathy, healing, and intuition. That means I can hold a safe space for people where they feel comfortable to open up – some for the very first time. This led me to obtain my Reiki Practitioner Certification for I & II. By integrating Reiki right into my marketing practice, I was able to help my clients heal, relax, and renew their minds before we got into the nitty-gritty of strategy! I am able to extract the unique energy and essence within their marketing, branding and communications so they can stand out from the crowd!
When I saw how powerful Reiki was in my practice, I wanted more. I began to study and eventually graduated from the Quantum Training Institute as a Certified Coach and Practitioner of Neuro Linguistic Programming (NLP). This enabled me to quickly identify limiting beliefs in my clients, and how those came to be. I could help the women I worked with discover why they felt the way they did, and finally see a way forward through the darkness. This practice allowed for healing to take place, and the ability to reframe situations so nothing is holding them back!
The feedback I received from this innovative combination of energy elevation and marketing strategy was phenomenal. My clients were so impacted by a holistic approach that helped them level-up and become their best selves! In this year, I received multiple awards and nominations:
In 2020, I received more recognition and awards for my coaching:
After the impact of the pandemic on the mental health of so many people, I decided to become an Accredited Mental Health First Aider. I became equipped to help even the most resilient of
leaders to strengthen their mind, protect their mental health, and combat issues when they arise. This is another tool in my toolkit that helps me provide a holistic experience for my clients. I was also awarded Certified Practicing Marketer
(CPM), and Professional Member of Australian Marketing Institute, a reflection of high levels
of integrity, ethical stands, trust, and competency in my field.
After years operating as Jessica Ritchie, I knew it was time to yet again expand my business in a new direction. I started the Transformational Brand
Lab in conjunction with my personal brand to continue my work transforming high performing individuals, businesses and teams through
mindful marketing, bold branding, and energy elevation. My best-selling, award-winning ‘Your Mark’ Series of Programs can help you to build a personal and professional strategy infused with a focus on mindset, energy, resilience and identity.
In early 2022, the first book of my ‘Your Mark’ Trilogy was released. I am delighted that the book has won 6 internationally recognised awards, including GOLD at the IPPY International Awards in the Motivational & Spiritual category at the worlds largest unaffiliated book awards. It was also a legitimate #1 best seller on Amazon for Inspiration and Personal Development. Based on my best-selling program, I wrote this book for individuals like you who are hungry to elevate your energy in your marketing, and to embody your best self. After 15 years helping high performing women and emerging female leaders create kick-ass marketing strategies, I’ve realised that the foundation of what you’re building upon is what matters most. With clarity around who you are, your identity, your sense of
self, and what makes you unique… Your connection with your ideal clients is truly unlike any other approach!
The Transformational Brand Lab® (TBL) was named to encompass the holistic, transformational approach and journey
that you embark on when you work with us. This isn’t your typical hostile, clinical lab, but a warm, friendly and fun space
that provides an individual and unique approach to you and your brand.
We combine award-winning marketing skills with our superpowers in reiki healing, NLP, and business and life coaching, so we can extract the unique energy and essence of you, and inject that into your brand. It’s like an alchemist adding elements to create gold…We add a dash of energetic brand presence, with a sprinkling of personal development, and a pinch of reiki healing to find the secret formula for your success.
As you look at our logo, you may notice a few elements. Each part has meaning to encapsulate who we are at TBL:
Are you ready to find out where you rank on the Make Your Mark Mastery Indicator?
MAKE YOUR MARK is all about laying a strong foundation so that you have clarity and a vision to be your best self with confidence. This gives you the chance to reflect on where you are currently positioned with the following 12 statements.
As a small business owner I highly recommend working with Jessica. I was fortunate enough to meet Jess at atime when my business was at a crossroads. I needed to upscale, rebrand, and put a marketing plan into action. I needed a safe place to explore and share my ideas.
Jess led me from confusion to clarity and her insights were priceless. She showed show much care and genuine interest in my success. I enlisted Jess’s help for a second time 2 years later to refocus and Make My Mark. I plan to continue these valuable sessions with Jess and TBL throughout my business career.
Founder & Managing Director of My Essential Alchemy
Thank you, Jess, for giving me everything I never even knew I needed. I came to Jess at a stage in my business where I didn’t know where to go next or what I even wanted. The clarity and wisdom she was able to offer have been life-changing.
Together we mapped out a path for where I want to go and the steps to get there, along with a rebrand and story creation and lots more to come. Jess’s job description is almost undefinable, she’s been my biggest fan, my strongest ally, a mentor and coach all wrapped into one throughout this process. And here I thought I was just paying for a rebrand. Cannot recommend this process highly enough!
Award Winning Entrepreneur
Jessica is the best thing since sliced bread! Jessica’s strength is I n helping people and businesses Make their Mark to create impact by leveraging their brand through the power of story. She is also kind, caring and gentle as she guides you through the process. I can highly recommend Jessica’s Make Your Mark program or any of her
services. Thank you, Jessica
Founder of Your Legacy Lawyer
I Like to Describe Myself as a Guide…
Because building an authentic brand can sometimes feel like a mountainous climb! The outlook can appear to be foggy, and it can be hard to know where or when to start. If you’re willing to embark on the climb though, I can be your guide and lighten your load. No, I can’t do all the work for you, but I can walk alongside you, giving you the direction and encouragement you need along the way to gain clarity, connection to communicate with confidence!
There is no greater feeling than reaching the top of that mountain together, and taking in the wondrous view of your success. So, are you ready to partner together and Make Your Mark on the world?
Privacy Policy
Jessica Ritchie is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.oaic.gov.au
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, phone and facsimile numbers.
This Personal Information is obtained in many ways including [interviews, correspondence, by telephone and facsimile, by email, via our website www.jessica-ritchie.com, from workshops, training and speaking events, from social media] and from third parties. We don’t guarantee website links or policy of authorised third parties.
We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.
When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by us only:
Third Parties
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances including the following:
Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.
Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
Jessica Ritchie will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.
Policy Updates
This Policy may change from time to time and is available on our website.
Privacy Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy please contact us at:
JESSICA RITCHIE
jessica@jessica-ritchie.com
+61 400 709 076
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